Living in New York has a laundry list of enviable perks. Think decadent dining options, the world’s most famous park and museum walls lined with jaw-dropping art collections. That said, nothing quite compares to the neon lights on Broadway. Going to the theatre may be the Big Apple’s favorite pasttime, but unfortunately, it can boast a hefty price tag; and that’s exactly where the first-ever New York Theatre Sale comes in.
The new initiative — launched by top ticketing platform TodayTix (more on that later!) — is geared towards bringing the magic of Broadway (and beyond) to an even larger audience. Though the industry suffered immensely during the COVID-19 pandemic, it’s back in full-force, with reported attendance of 12.3 million during the 2023-2024 season. The Great White Way shows no signs of slowing down, and Brian Fenty, CEO of TodayTix, noted: “New York is the theatre capital of the world, and we’re thrilled to launch the first-ever New York Theatre Sale to make the magic of Broadway and beyond more accessible. Whether you’re seeing your first show or your hundredth, this is an amazing opportunity to experience the best of New York theatre at unbeatable prices.”
Available exclusively on TodayTix’s website and on the handy TodayTix app, the deals run for a limited time (until March 2!) and cover plenty of ground. Not to be biased, but Upper East Siders tend to have their fingers on the pulse of New York’s most dynamic cultural offerings, and luckily, there are over 50 buzzy productions on the roster. Yes, the list includes a pick bound to please even the most discerning aspiring critic in your circle.
In the mood for a blockbuster like Sunset Boulevard, Hadestown, or Death Becomes Her? Savings are huge. Perhaps you want to embrace an instant camp classic like Oh, Mary! or Titanique? Step right up. And naturally, the A-list talent packs a punch — you can even catch Idina Menzel in Redwood, her hotly anticipated return to the spotlight.
With an impressive seat selection and the ability to book your shows up to six months out, TodayTix is making Broadway dreams a reality. Though the New York Theatre Sale offers the biggest savings yet, we recommend making TodayTix a consistent addition to your phone scrolling routine. After all, you never know when the mood for a matinee will strike. Curtain up, light the lights!
TodayTix doesn’t stop at Broadway. Tickets for productions at Lincoln Center and Off-Broadway venues are also represented and part of the sale. See? We said there was an option for everyone. If you’re a frequent theatregoer, the deals are even sweeter. TodayTix is the only place you can earn rewards for heading to the theatre. Gold members receive 10% off!
To snag your own tickets with the New York Theatre Sale, head to todaytix.com or download the TodayTix app.
Shows available as part of the New York Theatre Sale include: & Juliet; A Wonderful World: The Louis Armstrong Musical; Aida; Aladdin; All Nighter; BOOP! The Musical; Buena Vista Social Club; CABARET at the Kit Kat Club; Chicago; Dead Outlaw; Death Becomes Her; English; Floyd Collins; Gypsy; Hadestown; Hamilton; Harry Potter and the Cursed Child; Hell’s Kitchen; John Proctor is the Villain; Maybe Happy Ending; MJ The Musical; Moulin Rouge! The Musical; Oh, Mary!; Real Women Have Curves The Musical; Redwood; SIX; Smash; Sunset Boulevard; The Book of Mormon; The Last Five Years; and, Titanique.
