One of BloomBar’s Brooklyn locations, c/o BloomBar
BloomBar Café et Fleurs, a café and lifestyle boutique with a cult following in New Jersey and Brooklyn, is opening its first Manhattan location on the Upper East Side later this month.
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The shop is coming to 1226 Third Avenue at East 71st Street, with an opening planned for late October, according to a press release from the company. Hours and a grand opening date haven’t been announced yet.Half café, half boutique, BloomBar pairs a kosher café with a mix of gifts and home decor, clean beauty products and whimsical grab-and-go florals. The company says its menu is fully kosher, organic and clean, and that it’s constantly evolving.
Matcha is a big part of the draw. BloomBar says it started serving matcha four years ago, imports it directly from Japan and uses house-batched plant and oat milks in every latte. It’s also the exclusive café partner for Clean Coffee, and it serves a vegan soft serve made from its own plant-based recipe, along with salads and pastries made fresh.
The husband-and-wife founders, Heleyne and Ronnie Tamir, aren’t new to the neighborhood. According to the release, they owned Cantaloup, a fashion chainlet on the Upper East Side, in the early 2000s. Heleyne then spent 15 years in luxury beauty, and BloomBar’s website notes that she co-founded Surratt Beauty.
BloomBar started during COVID as a flower market in a small New Jersey enclave, which the release describes as Heleyne’s passion project.
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“BloomBar is where people come for life’s small moments, like coffee with a friend or an hour to themselves,” Heleyne Tamir said in the release. “We want those moments to happen surrounded by beauty, in a space that feels transporting yet completely at ease.”The brand’s website lists shops in Allenhurst, Long Branch, Deal and Fair Haven in New Jersey, plus two in Brooklyn on Avenue U and Avenue K. The company says the Upper East Side shop will be its eighth location, counting its vegan soft serve concept Ripe, and a ninth is set to open at Monmouth Square in Eatontown, New Jersey, in spring 2027.
You can follow along on Instagram at @bloombarcafeetfleurs.
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