c/o Fabrique Bakery
For more than two decades, one of the Upper East Side’s most beloved bookstores held down its block on Lexington Avenue, right up until rising rent pushed it out last spring. Its old storefront now has a tenant lined up, and that tenant happens to bake for a king.
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Fabrique, the Swedish stone oven bakery, is coming to 939 Lexington Avenue, between East 68th and 69th streets, the former home of Shakespeare & Co. East Side Feed learned of the plans from @uptown_girls_ues.Fabrique was founded in Stockholm in 2008 by David and Charlotta Zetterström, a husband and wife team who met while working part time at a bakery and later left careers in finance to open their own. Everything is handmade and baked in stone ovens, and the company says it works directly with small farms and producers. In 2024 it was named a purveyor to the Royal Court of Sweden, a title the bakery still carries on its site.
The menu is built around rye and sourdough loaves alongside buns and pastries, and it shifts with the seasons. The cardamom bun is the item that made Fabrique’s name in New York, and its Danish rye has its own following. The bakery’s other shops open early and run through the afternoon, serving breakfast, lunch and coffee.
This will be Fabrique’s fourth New York location. The first opened on West 14th Street in 2019, followed by 550 Fifth Avenue in Midtown and 32 Old Slip in the Financial District. As of March, the company ran 22 bakeries in Sweden, seven in London, and three in New York, all of them self funded rather than backed by outside investors, WWD reported. Zetterström told the outlet at the time that another New York location was in the works, and that Fabrique sources from a mill in upstate New York chosen to match the grains it uses in Sweden.
Fabrique hasn’t yet added the Upper East Side shop to the locations page on its website, and no opening date has been announced. East Side Feed has reached out to the bakery and will update this story when we learn more.
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Shakespeare & Co. left 939 Lexington in the spring of 2025 after its lease ended and the landlord sought higher rent. The store had been there for over 20 years, had recently renovated, and had added a cafe serving coffee and pastries. When East Side Feed covered the closing announcement, owner Dane Neller pointed to rising rents. The chain has also closed its Upper West Side stores at 69th and Broadway and 105th and Broadway.Have a news tip? Send it to us here!
