PureBarre and CycleBar have leased a 5,300 square foot space at 1151 Third Avenue on the corner of 67th Street, Crain’s reports. Other tenants at this address include The Fhitting Room, SLT and Vineyard Vines.
This is CycleBar’s first Upper East Side location. Here’s the page for its upcoming 67th Street studio, which describes CycleBar as “more than a ride” … “a journey of self-discovery.”
Pure Barre has additional UES locations at 1325B Lexington Ave (between 88th and 89th Streets) and 1237 Second Avenue (between 64th and 65th Streets).
Here’s the page for Pure Barre’s new studio.
What’s the difference between PureBarre and CycleBar? According to an Aspen Peak interview with Jordan Bullock, who “who rebooted Pure Barre and CycleBar under one roof”:
Pure Barre is music-driven: ballet, Pilates and yoga all mixed into one. We hold on to the ballet barre to do small isometric movements using body weight, separated by long stretches, working each muscle group to fatigue. It’s doable for all ages. I think our oldest client is 85.
CycleBar, emotionally, is like church. We turn up the music. Sometimes the lights are out. There are candles. You’re sweaty, pushing yourself to your limit. You can race and be on the leaderboard or go at your own pace.