Clothing retailer Blue & Cream has opened its third location at 1196 Madison Avenue, between 87th and 88th Streets. The last store to occupy the space at 1196 Madison Avenue was Joie.

(Google Maps)
Blue & Cream’s grand opening took place on October 14, and a special appearance was made by rapper and Wu-Tang Clan member Ghostface Killah.
Here’s a promo video of the launch party:
https://youtu.be/sUxsjnR6Eb4
According to the company’s website, “BLUE & CREAM (B&C) is a lifestyle curated through fashion – showcasing the most coveted styles from an edited blend of both established and up-and-coming designers which resonate an effortless aesthetic.”
The website shows a range of products for men, women and children, carrying items from various designers including dresses from LoveShackFancy, which has a nearby location on Madison Ave as well. Blue & Cream also has its own in-house designers, who appear to focus on shorts and t-shirts.
Blue & Cream’s other stores can be found at 1 East 1st Street and in the Hamptons, where the brand was founded.