Blue & Cream Replaces Joie on Madison Ave

  Last modified on May 19th, 2022

Clothing retailer Blue & Cream has opened its third location at 1196 Madison Avenue, between 87th and 88th Streets. The last store to occupy the space at 1196 Madison Avenue was Joie.

Blue & Cream replaces Joie

(Google Maps)

Blue & Cream’s grand opening took place on October 14, and a special appearance was made by rapper and Wu-Tang Clan member Ghostface Killah.

Here’s a promo video of the launch party:


According to the company’s website, “BLUE & CREAM (B&C) is a lifestyle curated through fashion – showcasing the most coveted styles from an edited blend of both established and up-and-coming designers which resonate an effortless aesthetic.”

The website shows a range of products for men, women and children, carrying items from various designers including dresses from LoveShackFancy, which has a nearby location on Madison Ave as well. Blue & Cream also has its own in-house designers, who appear to focus on shorts and t-shirts.

Blue & Cream’s other stores can be found at 1 East 1st Street and in the Hamptons, where the brand was founded.

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