c/o Faherty
Faherty recently opened its flagship store at 1175 Madison Avenue (at East 86th Street). The surf-wear brand that debuted in 2013 now has six locations in Manhattan and stores throughout the country.
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The first product Faherty brought to market were swim trunks. They’ve since evolved to offer a variety of swimwear for men and women, as well as outerwear, pants, shorts, t-shirts, hoodies/sweatshirts and an array of accessories like hats, belts, sunglasses, dog collars and apothecary items.
Similar to Patagonia, Faherty’s clothing line has a lifetime guarantee. “We consciously create our clothes to last forever,” states Faherty’s website. “Everything we make is high quality and guaranteed for life. If for any reason a product does not meet this standard, we will repair it, replace it, or provide a refund at any time.” This type of customer service is a great way to gain new customers that turn into devout brand advocates.
But the company has been the focus of some controversy. In a 2021 interview with Glossy, Faherty’s co-founder and chief impact officer Kerry Docherty discussed the brand investing in the Native-American community after it’d been called out for saying they offered “Native inspired” designs without any Native-American designers. “[The focus is] how we, as a brand, can differentiate ourselves as someone who’s [allying] with the Native community, instead of exploiting it,” said Docherty. Rather than “appropriating” Native designs, Docherty is learning about Native culture and art and “focusing on long-term impact” and relationships with Native designers, she said.
Faherty’s Madison Avenue store is open Monday-Saturday from 11 a.m. to 7 p.m. and Sunday from 11 a.m. to 6 p.m. Here’s more store information.
