This weekend, women’s workwear retailer M.M.LaFleur celebrated the grand opening of its second NYC location at 1225 Madison Avenue, between East 88th and 89th streets.
The brand was launched in 2013 by Founder and CEO Sarah LaFleur, who teamed up with Miyako Nakamura (the former head designer of Zac Posen) and Narie Foster.
The newly opened UES outpost is the company’s “first classic store—no appointments, just beautiful clothes ready for you to browse, try on, and take home.” There’s also a showroom on the 13th floor of 130 West 42nd Street in Midtown.
The pandemic made an obvious shake-up in the women’s workwear arena. “The first three to six months of the pandemic were really scary. It was so challenging,” said CEO LaFleur in a March 2022 Forbes interview with Amy Shoenthal. “We had to close all of our stores and had to lay off most of our retail staff. So of course, this was difficult on us but it was really difficult on all the employees we had to part ways with.” LaFleur noted her team first observed a shift in women’s workwear around 2016 as people were moving to “more casual pieces.”
Power Casual™ is M.M.LaFleur’s vision into the future of work-life balanced attire. You’ll find everything from silk shirts to cozy sweaters, then monochromatic separates, stretchy JKardigan pants, button-downs and blazers. In July, InStyle shared some of their favorite LaFleur picks during a sale they were having. “One of my go-to brands is M.M.LaFleur, a brand I can always rely on for an elegant silk dress or the perfect soft-button down shirt, which has sizes that go up to +3(5XL) alphabetic and 18 numeric,” wrote Tamin Alnuweiri before recommending their Noho skirt, the Bevin Dress and the Garrett Belt, among others.
Another product line from LaFleur is their Capsules. These are items that can be mixed and matched across a big span of different looks. They consider this an easier way of getting dressed while still keeping it stylish.
The Upper East Side store is currently open Monday-Saturday from 10am-6pm and Sunday from 12pm-6pm.